• Earth Hour 2024 is back with 60 minutes to unite people worldwide, including Indonesia to support and celebrate the importance of planet Earth. In an increasingly divided world, Earth Hour serves as a beacon of positive hope and inspires to bring together as many people as possible, especially those who are not yet fully engaged in environmental issues.
• City icons worldwide will be extinguished, and each individual invited to give 'One Hour for the Earth' by doing something - anything - positive that they are passionate about for the planet.
• It launched the new Hour Bank, an interactive online tool that offers a wide selection of fun and simple 'one-hour' activities - personalized to their interests and lifestyle, from food and fitness to arts and entertainment.

JAKARTA, March 19, 2024 - From 8:30 p.m. to 9:30 p.m. local time on March 23, Earth Hour, the world's largest grassroots environmental movement returns for the 18th time with the theme 'A Big Moment for the Earth' to support and celebrate the importance of planet earth. In an increasingly divided world, Earth Hour serves as a beacon of positive hope, and inspiration to bring together as many people as possible, especially those who are not yet fully engaged in environmental issues.

Since its inception in 2009 in Indonesia, Earth Hour has become known as the "lights out" moment. In addition to city icons, Earth Hour supporters around the world are invited to symbolically turn off unused electronics and give 'One Hour for the Earth', utilizing 60 minutes to do something - anything - positive for the planet. By 2023, more than 410,000 hours will have been given to the planet by supporters in 190 countries and territories, representing 90% of the Earth's population, making it Earth's Greatest Moment. For Indonesia, as it coincides with the Holy Month of Ramadan, only some city icons are participating in the switch-off.

Kirsten Schuijt, Director General, WWF International: "More people need to join Earth Hour this year to harness the collective power of individuals and communities. Our involvement is essential if we are to raise awareness of environmental challenges and bend the curve of biodiversity loss by 2030. To truly unite millions of people worldwide, Earth Hour needs to expand its reach beyond the already huge number of supporters and engage individuals who are not yet involved. Protecting our planet is a shared responsibility and requires collective action from all walks of life."

Through Hour Bank, its latest interactive online tool, Earth Hour invites everyone, everywhere to find the most fun way to give an hour to the Earth. Whether it's taking a walk in the woods to smell the air, feel the earth, and listen to the sounds, or sorting at home to identify and swap out unfriendly products for eco-friendly alternatives, there are tons of activities to do. Hour Bank lists activities and events based on participants' interests and lifestyle preferences, from food and fitness to arts and entertainment.

Yves Calmette, Senior Director, Brand and Network Communications, Earth Hour Global: "In the face of a polarized society struggling to cope with the scale and pace of the dual crises of climate and nature, Earth Hour is about bringing people together for a common cause. By aligning Earth Hour actions with people's interests and passions through Hour Bank, we make it easy for individuals - especially those who aren't already involved - to make a positive contribution to the planet while doing an activity they love. Our goal is to show that environmentalism is accessible, enjoyable, and personally meaningful. Together, as we unite for Earth Hour, we are not only highlighting the pressing issues we face but also celebrating the innovations and solutions that can lead us to a brighter future."

Aditya Bayunanda, CEO of WWF-Indonesia Foundation said, "Earth hour reminds us to return some of what we enjoy from nature to nature, the easiest way is to symbolically turn off lights and unused electronic devices because lights symbolize how humans should use natural resources sustainably and sustainably". Aditya continued, "We invite all Gen Z and Millennials in Indonesia to participate in the Earth Hour movement, let's show your actions for the Earth and enter all your activities in the Hour Bank which is on our website at WWF.id. What are the activities? You can check on social media @wwf_id".

Earth Hour is more than just a moment, it's a movement that for the past 18 years has continued to inspire and mobilize people globally, reminding us of our shared responsibility to create a more hopeful and resilient future for our planet.

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Note to editor

For more information, please contact:

Karina Lestiarsi, Communication Officer | +62 852 1816 1683 | klestiarsi@wwf.id

Supporting assets

• Earth Hour 2024 Website
• Earth Hour 2024 Official Video
• Earth Hour 2024 CTA Video Gives One Hour
• Earth Hour 2024 Fun Campaigns from around the world
• Register your Earth Hour activities here

About Earth Hour

Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots environmental movement, inspiring individuals, communities, businesses, and organizations in more than 190 countries and territories to take action for our planet.

Earth Hour 2024 aims to create the Greatest Moment for Earth with the call to action "Give an hour for Earth". The event encourages participants from all walks of life, all over the world, to share their commitment to the planet by dedicating an hour to activities that are fun and supportive of the planet. From learning about nature by watching documentaries to implementing eco-friendly practices and sustainable diets, there is something for everyone. It's a rallying cry that unprecedented collective action is needed to address pressing environmental challenges. Visit www.wwf.id or www.earthhour.org to find out how you can participate this year and give an hour for the Earth.