Earth Hour is a global movement that invites individuals, communities, businesses, and governments around the world to contribute about climate change mitigation by turning of their lights and electronic devices for 1 hour at 20.30 - 21.30 local time, every Saturday in the last week of March every year.
Beside of 1 hour turning off light activity, there are supporting activities in 33 cities those are : planting 23762 mangrove seeds, cleaning 20 beaches, 140 socialization of sustainability, transplanting 1460 coral reefs, initiating environmental education in 605 schools and 32 campuses, and planting 8082 tree seeds.
We had been targeting individuals, communities, companies, and governments as target audiences. We optimize these target in 33 cities that already have local Earth Hour communities and supported by around 2000 active volunteers and 103 influencers on social media.