Nature X Youth is a campaign which initiated by WWF-Indonesia in order to increase the understanding of biodiversity among young generation to build mutual awareness about the importance of protecting our environment. This campaign’s slogan is “Unity in Biodiversity” which means the plants and animals species contribute to human life.
This campaign’s activity is digital activation through social media. The contents are in the form of educational content, infographics, and facts about biodiversity that are usually not known by public. We als held a Nature X Youth concert increase the interest of young generation.
Nature X Youth had been targeting young generation as main target and peer group. The messages from this campaign will pursues the target by using food and cultural identity as messages packaging.