In effort to reduce the 8 million tons of plastic waste pollution in the ocean every year. WWF advocates for new policy standards, new incentives for industry, and new innovation models in reducing the production and consumption of single-use plastics to reuse related to the management of plastic waste itself.
Currently, it is estimated that 60% of plastic waste in the ocean comes from urban centers, due to polluted waterways, dumping habits in rivers and carrying plastic waste to the sea. On the other hand, cities continue to grow and rapidly increase in population, accounting for two-thirds of the global population by 2050.
We present a smart solution to the plastic problem through the Plastic Smart Cities program. This is a global initiative led by city programs to reduce the production and consumption of plastic waste in the world. Through this program, we hope to build a new commitment from cities through sustainable practices. For more informations please check at plasticsmartcities.wwf.id.