Buy Good is a deriative campaign in order to concerning SDGs (Sustainable Development Goals) number 12 about responsible consumption and production. This activity contains 6 actions : Buy What You Need, Buy Local Product, Buy Natural, Buy Durable, Buy Eco-labeled, and Where to Place the Waste.
We had been collaborating with artists to make creations about Buy Good, held workshops for the consumers, showing films about sustainable consumption, and inviting community leaders to increase public attention and understanding about the priciples of sustainable production and consumption.
WWF-Indonesia is working together with Nielsen to study about consumer. It identified 2 main consumer groups as the most influential groups for the market, those are young mothers in urban areas and young rich people. They are usually willing to pay more for quality and active to follow the latest trends in social media such as healthy lifestyle, organic food, etc.