Jakarta, December 5, 2024 - WWF Indonesia Foundation launched a public campaign, titled "Beyond Wildlife, For Indonesia"at Ciputra Artpreneur, Jakarta. The campaign is packaged through an event with the theme "Eco Echo" by bringing together various inspirational figures packaged in a fun, easy-to-understand event and supported by public figures such as Chicco Jerikho, Yura Yunita, Sherina Munaf, Chelsea Islan, Asri Welas, Jay Subyakto, Najelaa Shihab, companies, communities, schools, universities, central, regional and city governments.

Beyond Wildlife is an effort to remind the public that nature conservation is not only about wildlife but also about the sustainability of our lives, as humans. Untuk Indonesia is a symbol that WWF-Indonesia's work is done for the benefit of Indonesia—our home, our homeland, where we stand. The theme ECO ECHO, symbolizes echoing the action, giving appreciation, and inviting wider collaboration to actively participate in nature conservation efforts. It reminds us that every step we take leaves a lasting imprint on the environment, like a continuous echo. Issues such as plastic pollution, climate crisis, and biodiversity loss are becoming serious challenges. By echoing the awareness of sustainability and shared responsibility, we hope to trigger lasting change in our ecosystem.

Aditya Bayunanda, CEO of WWF Indonesia Foundation said, "We all have a role to play in protecting this earth. Through collective action, we can create positive changes that support the sustainability of life on this planet." Aditya continued, "This Beyond Wildlife campaign, is an effort to echo earth-saving actions, to inspire, that anything is possible if we collaborate."

This campaign is based on the condition of the earth stated in the Living Planet 2024 report issued by WWF, which says that within 50 years (1970-2020), there has been a 73% decline in the world's wildlife population. The report signaled that the Earth is approaching a dangerous tipping point and could pose a major threat to humanity, hence the enormous collective effort that must be made over the next five years to overcome the climate and natural crisis. The crises associated with biodiversity loss and climate change are pushing wildlife and ecosystems beyond their limits, with dangerous global tipping points threatening to undermine Earth's life support systems and destabilize society.

The Beyond Wildlife campaign for Indonesia is designed through an event concept that combines several segments namely, nature talks, sustainable ecopreneurs workshops, cultural shows, and music performances. Each group brings a unique role - through their skills, insights, and influence - in driving sustainable change and preserving Indonesia's biodiversity and culture.

The Nature Talks sessions provide a platform to discuss and enrich environment-related issues and understand the commitment of policy makers and national leaders in supporting conservation, climate action, and concrete steps. An example and lesson learned is the role of city governments in driving climate action and creating sustainable cities. Cities are where the majority of the world's population lives and works. About 70% of global greenhouse gas emissions come from urban areas.

In addition to innovative policies, city governments need to invite the active participation of their citizens as a key to success in facing the challenges of climate change. Probolinggo City has proven its success in collaborating with its citizens through participation in the global We Love Cities (WLC) Challenge campaign and Probolinggo was recognized as a global winner. The competition was participated by 80 cities from around the world,

This event is not only able to bring together people from different backgrounds, but through this event, WWF-Indonesia wants to foster a shared awareness of the importance of sustainability and collective responsibility, creating positive change and long-term impact on our ecosystems.

For more information, please contact:

Karina Lestiarsi, Communication Officer WWF-Indonesia |+62 852-1816-1683 | klestiarsi@wwf.id