Collaboration to create a better environment for future generations is one of WWF-Indonesia's goals in conservation efforts. Therefore, WWF-Indonesia welcomes the initiative from JOHNSON'S®, one of the global leaders in baby product brands to organize the "Gentle Tree" program.

Through the "Gentle Tree" program, JOHNSON'S and WWF-Indonesia invited 2,000 Indonesian parents who are members of the JOHNSON'S® Parents Club to plant 2,000 trees and name the trees after their babies. The program ran from August 1 to September 30, 2019.

Fika Yolanda, Marketing Manager of JOHNSON'S® Indonesia, PT Johnson & Johnson Indonesia said that the planting of 2,000 trees will be carried out this year in November 2019 with a location in the Upper Ciliwung Watershed, Puncak, Bogor.

Ade Swargo Mulyo, WWF-Indonesia's Director of Partnerships greatly appreciated this partnership and said, "We greatly appreciate JOHNSON'S® commitment to environmental improvement and nature conservation. JOHNSON'S® is known as one of the global leaders in baby products that has won the hearts and trust of the Indonesian people. Through the Gentle Tree movement of planting thousands of trees, JOHNSON'S® and WWF-Indonesia are aligning on a common goal of improving the quality of life and better health for Indonesia's future generations by ensuring the sustainability of nature."

"JOHNSON'S® pro-environment initiatives such as this, provide educational value to parents in Indonesia to always choose 'buy good'. Every decision we make in buying and consuming products has a responsibility in it, whether it has a good or bad impact on nature. The nature that supports us today is on loan from our children and grandchildren. Together with JOHNSON'S® and parents in Indonesia, we hope to restore ecosystems, save species diversity and sustainable conservation. A sustainable nature is the best environment for the next generation to grow and develop into healthy, smart children who live in harmony with nature," Ade concluded.