One of the causes of environmental problems is the ignorance of the people about their natural resources, so their awareness to maintain, preserve, and utilize the environment appropriately is very low. Even though these environmental problems can have a quick impact but process over a long period of time.

On March 26-29, 2019, WWF-Indonesia initiated a campaign to conserve Kalimantan Elephants in Malinau Regency, North Kalimantan. A total of 5 schools were involved in this activity, namely SMA Negeri 1, SMA Negeri 3, SMA Negeri 4, SMA Negeri 8, and SMK Negeri 1, with a total of no less than 250 students participating. The Borneo Elephant conservation campaign activity was filled with various materials about the existence of Borneo Elephant populations and habitats as well as efforts to conserve them, and prevent illegal wildlife poaching. All materials were delivered in an interesting way in the form of presentations, movie screenings, discussion activities, and door prizes. The participants were enthusiastic in listening to the explanation about the Borneo Elephant and asked many questions. The questions that arose revolved around the participants' admiration for the profile of the Borneo Elephant, which is very unique and different from other elephants in general, and the ways and efforts they can do to actively participate in preserving the Borneo Elephant.

The Borneo elephant is indeed unique. Nicknamed the Borneo Pygmy Elephant, it is the smallest elephant in the world, standing only 2.5 meters tall. Borneo elephants are only found in the Nunukan region of North Kalimantan, with a population of 30-80 individuals.

Simple things that can be done in an effort to conserve the Borneo Elephant include learning and understanding the life of this animal, then not engaging in activities that damage the environment, such as littering, wasteful consumption of paper, clean water, and electricity, and logging forests. Another important thing is not to be involved in poaching and trade of wildlife, especially Bornean Elephants.

With the shrinking population, it requires concern and real action from all parties to protect and preserve the Bornean Elephant. The campaign conducted by WWF-Indonesia to schools in North Kalimantan is expected to create awareness and concern to preserve this umbrella animal belonging to Kalimantan.