By: Masayu Yulien Vinanda

Jakarta (16/12)-Enlivening the climate change conference (COP 15) in Copenhagen, WWF-Indonesia with musicians Katon Bagaskara and Nugie launched a video clip titled ""Jika Bumi Bisa Bicara/literally means If The Earth Could Talk (JB3)"" at Pisa Cafe, Menteng, Wednesday (16 / 12). The song delivers a message from earth to humanbeing to start act wisely to the environment.
Cycling action from Menteng Park to Pisa Cafe, Menteng preceded the launching. This ""green"" action lasted for approximately 45 minutes was followed by WWF-Indonesia, Katon-Nugie, and other WWF Honorary Supporters such as Davina Hariadi, a capella group Jamaica Cafe, presenter Uli Herdinansyah, and bicycle club Kani Gowes. This procession aims at encouraging peple to start using environmentally friendly transportation.
JB3 video clip intentionally launched at the end of the year as a reflection of the environmental campaign along 2009 and 2010 earth resolution for green lifestyle practice. Previously, JB3 ring back tone was launched simultaneously with the launching of NEWtrees program in Lombok on January 2009.
Besides duo Katon-Nugie, the music video directed by Eman Pradipta also presented a number of public figures joined in WWF-Indonesia Honorary Supporters, for instance Davina Nadine Chandrawinata, Marcel Chandrawinata, Mischa Chandrawinata, a cappella groups Jamaica Cafe, and vocalist The Brandals Eka Anas. Other celebrities involved were The Dance Company vocalist Aryo Wahab, presenter Uli Herdinansyah and professional guitarist Leonardo Maitimu.

WWF-Indonesia Marketing and Communications Director Devy Suradji said that the video clip was made to promote green lifestyle as well as enhance JB3 resonance for public. Through JB3 RBT, WWF-Indonesia offers a simple way that every individual can do to get involved in conservation efforts.
Devy also added, this exclusive song created by two great musicians Katon and Nugie carrying concept of RBT and video clip is an important breakthrough in conservation funding strategy. ""Katon and Nugie are the first musicians who created an exclusive song for WWF. When I introduced this to the network, positive responses came . Moreover, WWF-Cina expressed their desire to make JB3 in Mandarin version.""

While environmentalist musician, Katon Bagaskara admitted that he was really concerned about the environmental condition which is now worse than before. So he felt compelled to save the Earth from destruction, nature must be saved.
""As my contribution to save the environment, we will give all JB3 RBT selling to WWF-Indonesia conservation effort, to save the earth from destruction,"" he said.
The same concern also came from Nugie. He believes that people should start doing something for nature. ""The Earth has given much for human. On the other hand, we, people, gave very little to our sick nature.""
However, he said, what he is doing will not make significant changes without concern from all community. By using JB3 RBT, ones will automatically take part in saving the Earth from destruction.