Jakarta, July 28, 2017. In the framework of Global Tiger Day 2017, WWF-Indonesia in collaboration with Central Park Mall, Neo Soho Mal, Senayan City, Kuningan City, The Plaza Balikpapan, APL Tower, and Soho Capital invites visitors to save the Sumatran Tiger (Phantera tigris sumatrae) by clapping 30 times #30Claps to dry hands after washing hands. This is based on the results of research conducted by WWF-Indonesia in collaboration with Hakuhodo creative agency. The results of the study proved that Indonesians living in big cities (around 54% of Indonesians live in big cities) have a habit of spending three sheets of tissue to dry their hands.

"People are not aware that the habit of using excessive tissue and not labeled FSC can contribute to forest destruction in Indonesia, the use of tissue products that are not environmentally friendly will encourage the expansion of plantation forest areas by clearing natural forests for protected animal habitats such as tigers," said Aditya Bayunanda, Director of Policy, Sustainability and Transformation. Aditya added, "WWF invites Indonesians to change small habits with #30Claps to dry their hands, in order to preserve the Sumatran Tiger."

As long as the tissue used is not tissue with the FSC logo, it is likely that the tissue is produced without paying attention to the rules of sustainability of wildlife protection, respect for the rights of indigenous and local communities, and protection of peat.

It is better not to use tissues to dry your hands and clap 30 times while demanding that the tissues provided in public spaces are tissues that have the FSC logo.

"As a shopping destination in the Jakarta area that is very concerned about the survival of nature, we invite mall visitors to participate with the #30claps movement to dry their hands after activities in the toilet," said Selvyn, as General Operations Manager of Central Park and Neo Soho Mall. Selvyn also explained, "We will start the movement of sticking #30claps stickers on every toilet so that it becomes a reminder and at the end of the year we will count the number of tissues that we have managed to save."

Of the forest loss figures above, the main cause is land use change from forest to plantation and forest plantation. More than 7 million hectares of Sumatra's tiger habitat has been converted into plantations, and industrial timber plantations (paper and tissue industries). The high rate of forest conversion into plantations and forest plantations is due to the increasing demand for commodities derived from these forests.

The current demand for tissue at Central Park Mall, Neo Soho Mall, APL Tower and Soho Capital is 2250 kg. The campaign is targeted to reduce tissue usage by 60 percent within the next six months. In addition, from July - December there will be several live activations such as flash mobs and others. Visitors can also directly participate in saving tigers by donating through tiger-shaped piggy banks placed at several points in the mall and also adopting the 'Tiger Papier Marche' which is on display at the mall.

The Sumatran tiger is listed as Critically Endangered by the IUCN (International Union for Conservation of Nature). Currently the Sumatran Tiger population numbers 371 individuals** in the tropical forests of Sumatra. With #30Claps you are helping to save Indonesia's Forests, let's start a new habit, clap after washing your hands. Not only to save more trees and forests but also make our day more fun!

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Editor's Note:

*54% of Indonesia's population lives in urban areas

** Population numbers published by IUCN (International Union for Nature Conservation)

For more information, please contact:

Ø Diah R. Sulistiowati, Forest and Species Campaign Coordinator, WWF-Indonesia

Email: dsulistiowati@wwf.id, Hp: 0811-100-4397

Ø Claudia Septivirani, Media & Public Relation Central Park and Neo Soho Mall

Email: claudia.septivirani@centralparkjakarta.com, Phone: 0856-2278-038

About WWF-Indonesia

WWF-Indonesia is an independent national conservation organization and part of the WWF global network. Starting work in Indonesia in 1962 with the Javan Rhino study in Ujung Kulon, WWF-Indonesia is currently active in 28 fieldwork areas in 17 provinces, ranging from Aceh to Papua. Supported by around 500 staff, WWF-Indonesia works with the government, local communities, the private sector, NGOs, civil society and the public at large. From 2006 to 2013, WWF Indonesia was supported by around 64,000 supporters in the country. Visit www.wwf.or.id

About Central Park Mall

Inaugurated on September 09, 2009 (09-09-09) and has a floor area, excluding parking area, of approximately 188,077 sqm with a leaseable area of 125,626 sqm, Central Park is part of the Mega Integrated Complex of Podomoro City Mega Project with a total land area of 22 hectares. Targeting upper middle income consumers, Central Park presents Extraordinary Anchor Tenants such as the largest Sogo in Indonesia with an area of 22,000 sqm with 4 floors, Carrefour with an area of 10,000 sqm, the second largest blitzmegaplex in Indonesia which has 10 auditoriums with a total capacity of 1,905 seats, the largest Gramedia Bookstore in Indonesia with a potential of around 60,000 students from four universities located around Central Park, Celebrity Fitness, Fun World, Best Denki and hundreds of International Fashion Brands that have and will be present at Central Park Mall. Central Park is an Awards Winning Shopping Center with a series of international achievements including; International Star for Leadership in Quality Award in Paris 2014, The Best Retail Development and Public Service in Indonesia and Asia Pacific by Asia Pacific Property Awards 2012, The Best Mixed Use Development in Indonesia and Asia Pacific by Asia Pacific Property Awards 2012, Highly Commended Retail Development in Asia Pacific and The Best Retail Development in Indonesia by Asia Pacific Property Awards 2011, Finalist of 'The Best Innovative Design & Development of a New Retail Project' on ICSC - Asia Pacific Shopping Center Awards 2011 and has been shortlisted for a World Architecture Festival Award in the Shopping (inc mixed use) and Shopping Centers (large) categories and The Green Area Award for Suistainability Category in Dubai 2016.

About Neo Soho Mall

Neo Soho is the newest shopping center that has become an icon in Jakarta. Having a floor area, excluding parking area, of approximately 197,000 sqm with a leaseable area of 44,931.43 sqm, Neo Soho is part of the Mega Integrated Complex of Podomoro City Mega Project with a total land area of 22 hectares. Neo Soho Mall is directly connected to Central Park Mall through a 250 m long Eco Sky Walk with a very interesting view, when visitors walk they can see the vastness of Podomoro City. Targeting middle and upper income consumers, Neo Soho presents Extraordinary Anchor Tenants such as Central Department Store with an area of 18,155 sqm, the only mall in Indonesia that has an Aquarium in it covering an area of 7,200 sqm, and has an Open Kitchen with an all-day dining court concept that presents 23 tenants in it. Some of the tenants present at Neo Soho include Adidas, Aldo, Clarks, Everbest, Our Daily Dose and many others. Neo Soho also presents several restaurants including Pablo Cheese Tart, Bornga, Chef Tony's Popcorn, Coco Ichibanya, Gyu-Kaku, HejoKeko, Imperial Lamen, and others. It is not only the Mall that is contained in Neo Soho, but Neo Soho has a Small Office Home of 615 units and has sold 100 percent. Finally, Neo Soho also has Soho Capital in the form of an Office Tower which makes Podomoro City a Mega Complex for International Shopping Destination. Neo Soho as an icon of Shopping Center in Jakarta has received an award in the Best Retail Development for Indonesia category at the Asia Pacific Property Awards 2017.