Samsonite, founded in 1910, is a global leader in luggage, known for durable and innovative travel bags and suitcases. The company focuses on creating lightweight, stylish products and is committed to sustainability through eco-friendly materials and practices.

Indonesia, with its vast coastline and rich marine ecosystems, faces significant challenges from the rapid growth of tourism. Issues such as pollution, damage to marine habitats, and land-use conflicts threaten both the environment and the economic potential of marine tourism. To address these concerns, WWF-Indonesia has partnered with Samsonite through the Signing Blue Program, which promotes responsible marine tourism practices.

The Marine Tourism Improvement Program (MTIP) helps tourism providers adopt sustainable practices that align with global standards like the Global Sustainable Tourism Council (GSTC) criteria. With Samsonite’s support, the program focuses on capacity building in key regions such as Alor, Labuan Bajo, and Wakatobi. Campaigns also aim to engage travelers in sustainable tourism, raising awareness about reducing ecological footprints and preserving Indonesia’s marine ecosystems

The program incorporates geotagging technology to monitor tree growth over a two-year period. To measure its environmental benefits, WWF-Indonesia also partners with Jejak.in for carbon storage tracking, ensuring the sustainability of this community-driven conservation effort.