WWF PANDA MOBILE DISPLAYED IN ECO PRODUCT INTERNATIONAL FAIR 2010
By: Masayu Yulien Vinanda
Jakarta (07/03)-WWF-Indonesia’s educational and campaign truck, “WWF Panda Mobile” enlivened the largest international environmental fair in Asia titled “Eco Product International Fair (EPIF) 2010” taking place in Jakarta Convention Center, Senayan, Jakarta from Thursday (04/03) to Sunday (07/03). In this big event, WWF Panda Mobile played its different role. Not only as mobile library, but also as mobile coffee shop.
“Kuyungarang” coffee from conversation area in Bukit Barisan Selatan, Lampung became the speciality in WWF Green Café. The Lampung coffee is one of the “Green and Fair Products,” WWF-Indonesia’s collaboration with the community living in conservation area to promote innovation of eco friendly products.
Per pack of coffee costs 25,000 rupiahs. 5,000 rupiahs of every pack sold were donated for WWF’s conservation practice. Besides purchasing the Lampung coffee, visitors were able to enjoy a cup of coffee while laying back and relaxing in WWF Green Café.
Not only presenting the “green” Kuyungarang, WWF Panda Mobile crew also spread the Earth Hour virus to the visitors by socializing the climate change global campaign and provoking them to sign up in Earth Hour website as a symbol of their commitment and support.
Moreover, WWF also opened a booth in the exhibition area with hundreds of other participants from government, industry and banking sectors, and NGOs. WWF fundraisers gave a warm welcome to all visitors, socialized WWF-Indonesia programs and conducted fundraising activities. They also got the word out about Earth Hour campaign taking place globally on Saturday 27 March 2010.