"As part of a global campaign, the EARTH HOUR movement invites individuals, communities, business practitioners and governments to care about climate change caused by human activities, by doing simple things but will have a tremendous impact if made into a lifestyle. During the 2014 EARTH HOUR Indonesia campaign period, WWF-Indonesia together with Earth Hour Champions conducted a community mobilization titled SERENTAKE COLLABORATION: "This is my action! Where is your action? " which was carried out simultaneously in dozens of cities throughout Indonesia. The main mission of this simultaneous action is a call to the public on the importance of adopting an environmentally friendly lifestyle that is easy, inexpensive and can be done starting from themselves in their daily lives.

The simultaneous ACTION COLLABORATION: "This is my action! Where is your action?" was organized in conjunction with 4 Car Free Day (CFD) during February and March 2014. The first action was carried out on February 16, 2014 with the theme of supporting #PublicTransportation in 16 cities, then the second action was carried out on February 23, 2014 with the theme of plastic waste management through the #PlastikTakAsik action which successfully mobilized supporters in 25 cities to conduct research on the potential of littered waste at CFD activities which produced a total of 502,34kg for an average of 2 hours, and the third action was carried out on March 9, 2013 by advocating the public to manage paper waste wisely through the #BijakKertas action simultaneously by 26 cities which collected a total of 1341.45kg of paper waste which was immediately distributed to collectors for recycling.

THE SERIES COLLABORATION: "This is my action! Where is your action?" will hold its fourth and final action just six days before EARTH HOUR DAY on Saturday, March 29, 2014. This fourth rally will campaign for a wise lifestyle in the use of energy and water to the public. For this reason, we invite you to attend the action with the following details:

BIKE & CONFIGURATION #IniAksiku

Day/Date: Sunday, March 23, 2014
Time/Route:
06:00-09:00 LSPR Campus - BNI Building - Youth Statue - fX - HI Roundabout
07:00-07:30 Photo & Video Opp. @ HI Roundabout

Configuration 1 Bike 60+ #IniAksiku
07:30-07:40 HI Roundabout - EX
07:40-08:10 Photo & Video Opp. @ Sarinah Thamrin Bridge

2 Bike Configuration 60+ #IniAksiku
08:10-08:40 EX - Arjuna Wiwaha Roundabout - Hotel Indonesia
08:40-09:00 Photo & Video Opp. @ Bundaran HI

PRESS CONFERENCE

Day/Date: Sunday, March 23, 2014
Time: 09.00 - 10.3009.00 - 10.30 WIB.
Location: Hotel Indonesia Kempinski Courtyard
Resource:

1. Nyoman Iswarayoga, Director of Communication & Advocacy, WWF-Indonesia
2. Nugie, Honorary Supporter of WWF-Indonesia
3. Marcella Zalianty, Artist
4. Maria Asteria Sastrayu, Miss Indonesia 2014

Through this press conference, WWF-Indonesia and Earth Hour Champions reminded the public to participate in EARTH HOUR by turning off lights and unused electronic equipment for 1 hour on 29 March 2014 at 20.30 - 21.30 local time.

Colleagues can take advantage of the 60+ #IniAksiku bike configuration photo opportunity with hundreds of supporters of the EARTH HOUR Indonesia 2014 Campaign, including: the London School of Public Relations (LSPR) community, BFI and Garuda Indonesia.

Cities that have expressed their participation to join this simultaneous action include: Banda Aceh, Padang, New Week, Palembang, Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Cimahi, Yogyakarta, Solo, Semarang, Surabaya, Malang, Batu City, Kediri, Sidoarjo, Denpasar, Mataram, Pontianak, Banjarmasin, Palangka Raya, Balikpapan, Samarinda, Palu, Sorowako, and Makassar.

To confirm attendance, please contact:
Syevira Citra (Vira), syeviracitra@gmail.com / 0817 9430 008
Putry Amelinda (Putry) amelinda.putry@gmail.com / 0812-8613-2808
Yeyen Yenuarizki (Yeyen), yyenuarizki@webershandwick.com / 0811 1188 190
Nefa D. Firman (Nefa), ndfirman@wwf.or.id / 0815 9262 176

Thank you for your support for EARTH HOUR Indonesia 2014 movement for a better earth!

Call
Send SMS
Add to Skype
You'll need Skype CreditFree via Skype