Jakarta, April 22, 2013. Nature preservation is all mankind’s responsibility. The effort to preserve nature can also be creative and fun. WWF-Indonesia in partnership with LINE PLUS Corporation will launch a creative effort to support conservation in Indonesia, such as Orangutan, through stickers. Currently, sticker use in mobile messaging industry has been a new trend, by using images as emotion or thought reflection.  
 
On this year’s Earth Day, in partnership with WWF-Indonesia, LINE will launch 8 free stickers, for which LINE will donate US$0.1 (IDR 1,000) /download to WWF-Indonesia. Moreover, LINE will also launch 24 other stickers for US$0.99 (IDR 9,000)/download, with all the income from the sales will be donated to WWF-Indonesia. 
 
“This partnership aims to raise public awareness and understanding about the importance of Orangutan conservation, and the programs in WWF-Indonesia. Hopefully, the launch of these stickers will facilitate all parties who aspire to help conserving this charismatic species that has been critically endangered,” said Devy Suradji, Marketing Director of WWF-Indonesia.
 
LINE will also open an Official Account for WWF-Indonesia. It is the first LINE’s Official Account for NGOs. Through this Official Account, LINE users will receive the latest updates directly from WWF-Indonesia. 
 
“We have decided to kick off this Orangutan preservation campaign out of our genuine desire to do something good for the local community to give back the love that we have received from the Indonesian users”, said Cho Simeon, General Manager of LINE Global Business. “We can only make this campaign possible with support of LINE users in Indonesia. Therefore, LINE and WWF will create many opportunities to engage our users by helping them understanding the dire need for Indonesia’s Orangutan conservation,” he added.
 
There are two Orangutans subspecies in Indonesia, Sumatran Orangutan (Pongo abelli) and Bornean Orangutan (Pongo pygmaeus). The IUCN Red List has classified the Sumatran Orangutan as critically endangered species – approximately 7,300 individuals in the wild – and the Bornean Orangutan as endangered species – approximately 45,000-69,000 individuals in the wild. Both subspecies are threatened by habitat loss caused by deforestation, poaching and illegal wildlife trade. 
 
Orangutans are one of key species in forest conservation, since they act as seed distributors in nature’s food chain. Hence, the benefit of orangutan conservation goes beyond species conservation to keep the balance and diversity of floras in the forests, while not just for ensuring the forests sustainability, but also the community sustainability – which they are depending their livelihood on the forests resources.  
 
 
 
 
Notes for Editors:

• For 8 Orangutan free stickers illustration can be accessed through this link: https://www.dropbox.com/s/9hsknusrg3bcxc9/%28c%29LINE_WWF-Indonesia_Stamp_Orangutan_Free.jpg (with ©LINE/WWF-Indonesia as the copyright).
• LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011 by NHN, LINE has more than 130 million users worldwide. It has also been ranked no. 1 in 43 countries in the free app. LINE carries various unique features. One of them is ‘Official Accounts’ that enables users to interact with famous public figures. More info: http://line.naver.jp/en/ 
• LINE application can be downloaded through these links:  

              - Blackberry World (temporary not available for Blackberry Z 10): http://appworld.blackberry.com/webstore/content/129864/
              - Google Play Store: https://play.google.com/store/apps/details?id=jp.naver.line.android&hl=en 
              - iTunes Store: https://itunes.apple.com/us/app/line/id443904275?mt=8
 
 
For more info about this sticker donation, kindly contact:

Linda Sukandar, Fundraising Manager, WWF-Indonesia
Email: Lsukandar@wwf.or.id, Mobile: +62217849142, Mobile: +628119002261
 
Teddy Arifianto, Senior Account Manager, FleishmanHillard Jakarta
Email: Teddy.arifianto@fleishman.com, Mobile: +62218317770
 
 
About WWF-Indonesia
 
WWF-Indonesia is the largest and the oldest environmental NGO in Indonesia. WWF-Indonesia started working in Indonesia since 1962. Currently, this organization delivers conservation in 28 field offices from Aceh to Papua and has more than 400 staff. Since 2006, WWF-Indonesia is supported by more than 54,000 supporters. More info, please visit www.wwf.or.id. 

About LINE PLUS

LINE PLUS, the world’s leading mobile platform innovator, is a joint-venture entity between NHN Corporation and NHN Japan newly organized on March 1st, 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together innovative mobile messaging tool and new communication lifestyle. LINE PLUS was created to promptly react to the rapidly changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company furnishing a wide range of innovative and convenient online services along with optimized decision making structure, personnel system and organization culture. LINE PLUS is located in Seoul, Korea. More info, visit http://www.nhncorp.com/nhnen/index.nhn