By: Natalia Trita Agnika

A crowd of people was seen surrounding the papier mache tiger exhibition in the Main Atrium of Senayan City Mall, Jakarta on Friday (29/07) to coincide with Global Tiger Day. Curiosity combined with admiration for the 371 tiger replicas lined up neatly on a special stage made visitors take endless pictures. Occasionally there were those who tried to take a selfie with the background of the tiger replicas made of crushed old newspapers (papier mache).

[See also: Tiger Papier Mache Journey video]

The 371 tiger papier mache exhibition was initiated by WWF-Indonesia in order to launch the #DoubleTigers campaign to raise public awareness of Tiger populations and conservation. "Global Tiger Day should be an important concern for us. We want to raise public awareness of the population and conservation of Sumatran tigers," explained Nyoman Iswarayoga, Director of Communication and Advocacy of WWF-Indonesia in his speech at the press conference, Friday (29/07).

On this occasion, WWF-Indonesia also collaborated with public figures who have concern for the environment to join ""The Roarers"". They echoed the #DoubleTigers campaign for tiger conservation, especially the Sumatran tiger. "The Roarers who had the opportunity to attend the campaign launch included Nugie, Nadine Chandrawinata, Marcel Chandrawinata, Daniel Mananta, Ayu Dewi, Wulan Guritno, Shandy Aulia, Winky Wiryawan and Kenes Andari, Chicco Jerikho, Arifin Putra, Melly Goeslaw, and Ruben Onsu.

Siblings Nadine Chandrawinata and Marcel Chandrawinata invite the public to stop hunting and using products made from tiger materials. Marcel said he was upset and concerned about the number of videos on the internet showing the exploitation of Sumatran tigers. The public figure also invited the public to help protect tigers through a green lifestyle. "The thing I do to help save tigers is to reduce the use of paper," Chicco Jerikho said as an example.

The tiger papier mache exhibition runs for 10 days, from July 29 - August 7, 2016 at the Main Atrium Senayan City Mall, Jakarta. Not just taking pictures or seeing a replica of the Sumatran tiger, visitors can get to know more about this charismatic animal through interesting facts about Sumatran tigers displayed in the photos of "The Roarers".

In addition, during the weekend there are special events organized to make the public more familiar with Sumatran tigers and know how to help protect them. Children have a platform to get to know Sumatran tigers in this campaign. A fairy tale entitled "Dongeng 3 Harimau Sumatera" was performed by Uncle Gery for visitors to the tiger papier mache exhibition on Saturday (30/07). The children were very enthusiastic in listening to the story and even took part in the storytelling. They were also invited to do activities to plant seeds on the media of used tissue rolls to instill concern for the environment.

Through the interactive discussion ""Consumer Power to Support Sustainable Palm Oil"" held on Sunday (31/07) in the exhibition area, visitors were invited to pay more attention to the palm oil products they use, whether they are environmentally friendly or not. Currently, one of the biggest threats to the Sumatran tiger population is the conversion of forests into oil palm plantations. "I don't want to be a human being who has contributed to destroying the environment," said Maylaffayza who attended the discussion.

Several activities surrounding the #DoubleTigers campaign will still take place on Friday-Sunday, August 5-7, 2016 at the Main Atrium Senayan City Mall. These activities include Illegal Wildlife Trade Discussion, "Road to Rimbang Baling Nature Reserve" Talkshow, #BeliYangBaik Talkshow, a cappella performance by Jamaica Café, drawing activities for children, and face painting.

The #DoubleTigers campaign received support from several WWF-Indonesia strategic partners, such as Senayan City, Weber Shandwick, Facebook, Campaign.com, Uber, and Bali Artgasm. All papier mache tigers on display can be "adopted" by the public via wwf.id/donate. Donations collected will be used for Sumatran tiger conservation efforts.