Saturday (August 15, 2015), at SDN 159 Pekanbaru, located in Payung Sekaki Village, a "movie screening" of the movie Para Pemburu Gajah was held. A group of young people who are members of the Riau Elephant Care Community Forum socialized the need for elephant protection in commemoration of World Elephant Day. The activity then continued outdoors at the SKA Pekanbaru mall. Dozens of students and nature lovers conducted a campaign themed "Jago Rimbo, Jago Gajah untuak Awak Jugo."

The elementary school students also received information about elephant conservation interspersed with games. Meanwhile, to attract the attention of mall visitors, students and nature lovers who are members of the Riau Elephant Care Community Forum used various attributes such as masks, posters and others. Visitors were also given the opportunity to sign elephant posters as a form of support for Sumatran elephant protection efforts. The students and nature lovers also handed out scarves and pamphlets to visitors.

In commemoration of World Elephant Day, Forum Masyarakat Peduli Gajah Riau (FMPGR) supported by WWF Riau program utilized this momentum to raise public awareness about the protection of Sumatran Elephants.

Reski Ardiansyah, Chairman of the Activity Committee stated, "Concern for the fate of elephants can be done with small things like what we do to remind each other of the importance of protecting elephants and their habitat."

Meanwhile, Coordinator of the Riau Elephant Care Community Forum, Dwi Adhari Nugraha stated, "It is very concerning that Riau forests, some of which are elephant habitats, continue to be lost every year due to fires, therefore we need to be more concerned about forest preservation."

World Elephant Day falls on August 12 every year. This activity was launched in 2012 when the world community realized the increasingly serious threat to the survival of elephants and their populations in countries, especially Africa and Asia.

In Indonesia, the population of Sumatran elephants is increasingly alarming. According to a WWF-Indonesia study, the biggest decline in elephant population due to deforestation occurred in Riau Province. More than 80% of the elephant population in this province has been reduced in the last 25 years. The loss of elephant natural habitat and poaching are the causes of the decline in elephant population. Currently, the remaining elephant population in Riau is only around 300-330 elephants spread across 9 elephant pockets. However, the condition of these elephant pockets continues to be threatened by forest fires and encroachment for oil palm plantations or settlements.