Collaboration to create a better environment for future generations is one of WWF-Indonesia's goals in conservation efforts. Therefore, WWF-Indonesia welcomes the initiative from JOHNSON'S®, one of the global leaders in baby product brands to organize the "Gentle Tree" program.

Through the "Gentle Tree" program, JOHNSON'S and WWF-Indonesia invite 2,000 Indonesian parents who are members of the JOHNSON'S® Parents Club to plant 2,000 trees and name the trees after their babies.