As an official partner of WWF-Indonesia's Signing Blue program, Artotel Group is committed to responsible business practices in preserving sustainable tourism. The hotel management demonstrated the practices implemented in their respective hotels by way of waste management, and single use plastic reduction.

In 2019, Artotel carries the theme ARTOTEL Earth which is a continuation of the ARTOTEL For Hope program that has been carried out since 2016. The series of ARTOTEL Earth activities that began in December 2019 included collecting donations, art exhibitions, and making recycled souvenirs from used bed sheets. During the month of December 2019, Artotel set aside Rp.10,000 from each room sold to be donated to WWF-Indonesia which will be used for maritime life conservation and waste management activities in Indonesia. In return, guests will receive a comic by artist Mulyakarya that tells the story of Labuan Bajo, one of WWF-Indonesia's working areas. Guests who do not stay overnight can contribute to the cause by purchasing the comic.

During the period of December 1, 2019 to January 31, 2020, all ARTSPACE at Artotel Group properties will feature an art exhibition by Mulyakarya, a Yogyakarta-based artist group founded by Danang Catur & Yudha Sandy. The exhibition features, comics, posters, paintings and installations that generally tell the story of Indonesia's tourist destinations that are very famous for their beauty but are polluted by garbage.

Artotel also partnered with a social enterprise that produces Upcycled goods called TRI Upcycle to reduce environmental waste. ARTOTEL Earth collects used linen from all properties to be turned into signature ARTOTEL Earth merchandise in the form of shopping bags that can be purchased by all guests. The proceeds will also be donated to WWF-Indonesia and TRI Upcycle. Donations received by TRI Upcycle will be used for tree planting in Central Kalimantan.

''Through ARTOTEL Earth, we want to show ARTOTEL Group's commitment to the environment packaged with art," said Erastus Radjimin, CEO of Artotel.