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PRESS RELEASE

STRENGTHENING CIRCULAR ECOSYSTEM DEVELOPMENT THROUGH THE SIGNING OF THE PLASTIC SMART CITIES MOU BETWEEN PPM MANAGEMENT HIGH SCHOOL AND WWF INDONESIA FOUNDATION

Posted on 27 May 2022
Author by Yayasan WWF Indonesia

Jakarta, 27 May 2022 - In a collaborative effort to develop and strengthen the circular economy, the PPM Management College signed a Memorandum of Understanding (MoU) on Friday, 27 May 2022 with the WWF Indonesia Foundation through the Plastic Smart Cities program. This MoU strengthens the basis of cooperation between the PPM Management College and the WWF Indonesia Foundation during 2022-2023, especially regarding the plan to establish a Center of Excellent Circular Economy. 

Taking place at the Auditorium of the PPM Management College, Menteng - Central Jakarta, the signing of the MoU presented Dr. Pepey Riawati Kurnia, M.M. as Acting Chairperson of the PPM Management College, Aditya Bayunanda as Acting Executive Director of WWF-Indonesia and witnessed by the CEO of WWF-Norway, Karoline Andaur as the main donor of WWF-Indonesia's Plastic Smart Cities program, and Najelaa Shihab as WWF-Indonesia Board Member. 

Dr. Pepey Riawati Kurnia, M.M as the Acting Chairperson of the PPM Management College said, "The circular economy is an alternative solution that can be offered to replace the traditional linear economic system that uses the take - make - dispose of a model that has been running so far. We hope that the collaboration that has been built between the PPM Management College and the WWF Indonesia Foundation can strengthen the implementation of this circular economy system to various industrial lines and layers of society in Indonesia.” 

“The signing of the MoU between the PPM Management College and the WWF Indonesia Foundation is a form of strengthening cooperation in the development and improvement of the circular ecosystem through the establishment of the Center of Excellent Circular Economy. This unit is expected to become a center for strengthening human resource capacity, knowledge, and a forum for sharing ideas and networks related to the circular economy, especially regarding plastic Circular management,” explained Aditya Bayunanda as Acting Executive Director of WWF-Indonesia. 

Circular Economy Approach as a New Alternative 

Plastic pollution is an urgent problem with major and detrimental impacts on the health of marine ecosystems, the integrity of food supplies, and livelihoods. It is estimated that between 4.8-12.7 Mt of plastic accumulates in the oceans each year (Jambeck et al., 2015), 80% of which is believed to come from land-based sources while the remaining 20% ​​is from sea-based sources, such as fisheries and the shipping industry (Ocean Conservancy, 2017). 

Approximately 75% of leakage from land-based sources is estimated to come from uncollected waste (Ocean Conservancy, 2017). Solutions are needed that can reduce the collective impact caused by plastic waste generated by society, which can become a global threat to the earth. 

As an alternative to the traditional linear economy, the circular economy prioritizes the use of resources, waste, emissions, and wasted energy to a minimum. This is achieved through closing the production-consumption cycle by extending product life, design innovation, maintenance, reuse, remanufacturing, recycling to the original product (recycling), and recycling into other products (upcycling). 

The PPM College of Management together with the WWF Indonesia Foundation is committed to building and strengthening the foundation of cooperation for activities to be held in the future. 

*** 

For more information, please contact: 

Rahmaisyah Dwi Riztina, PPM Management Corporate Communication | 0812-5296-6656 

Karina Lestiarsi, Communication, Campaign & PR Team WWF Indonesia Foundation 

email: [email protected] | 0852-1816-1683 

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Sekolah Tinggi Manajemen PPM Perkuat Pengembangan Ekosistem Sirkular Melalui Penandatanganan MoU Plastic Smart Cities dengan  Yayasan WWF Indonesia

Jakarta, 27 Mei 2022 - Dalam upaya kerja sama untuk mengembangan dan memperkuat ekonomi sirkular, Sekolah Tinggi Manajemen PPM melaksanakan penandatanganan Memorandum of Understanding (MoU) pada Jumat, 27 Mei 2022 bersama Yayasan WWF Indonesia melalui program Plastic Smart Cities. MoU ini memperkuat dasar kerja sama antara Sekolah Tinggi Manajemen PPM dan Yayasan WWF Indonesia selama 2022-2023, terutama terkait rencana pendirian Center of Excellent Circular Economy.

Bertempat di Auditorium Sekolah Tinggi Manajemen PPM, Menteng - Jakarta Pusat, acara penandatanganan MoU ini menghadirkan Dr. Pepey Riawati Kurnia, M.M. sebagai Pelaksana Tugas Ketua Sekolah Tinggi Manajemen PPM, Aditya Bayunanda selaku Pelaksana Tugas Direktur Eksekutif WWF-Indonesia dan disaksikan oleh CEO WWF-Norway, Karoline Andaur selaku donor utama program Plastic Smart Cities WWF-Indonesia, dan Najelaa Shihab selaku Anggota Board WWF-Indonesia.

Dr. Pepey Riawati Kurnia, M.M selaku Pelaksana Tugas Ketua Sekolah Tinggi Manajemen PPM mengatakan, “Ekonomi sirkular merupakan alternatif solusi yang dapat ditawarkan untuk menggantikan sistem ekonomi linear tradisional yang menggunakan model ambil- pakai- buang (take – make – dispose) yang selama ini berjalan. Kami berharap, kerjasama yang telah dibangun antara Sekolah Tinggi Manajemen PPM dan Yayasan WWF Indonesia mampu memperkuat implementasi sistem ekonomi sirkular ini ke berbagai lini industri dan lapisan masyarakat di Indonesia.”

“Penandatanganan MoU antara Sekolah Tinggi Manajemen PPM dan Yayasan WWF Indonesia ini merupakan bentuk penguatan jalinan kerjasama dalam pengembangan dan penyempurnaan ekosistem sirkular melalui pendirian Center of Excellent Circular Economy. Unit ini nantinya diharapkan dapat menjadi pusat penguatan kapasitas sumberdaya manusia, pengetahuan, wadah berbagi gagasan dan jejaring yang berhubungan dengan ekonomi sirkular, khususnya terkait management Circular plastik,” terang Aditya Bayunanda selaku Pelaksana Tugas Direktur Eksekutif WWF-Indonesia. 

Pendekatan Ekonomi Sirkular Sebagai Alternatif Baru

Polusi plastik adalah masalah mendesak dengan dampak besar dan merugikan pada kesehatan ekosistem laut, integritas pasokan makanan, dan mata pencaharian. Diperkirakan antara 4,8-12,7 Mt plastik terakumulasi di lautan setiap tahun (Jambeck et al., 2015), 80% di antaranya diyakini berasal dari sumber berbasis darat sedangkan 20% sisanya dari sumber berbasis laut, seperti perikanan dan industri perkapalan (Ocean Conservancy, 2017).

Sekitar 75% kebocoran dari sumber berbasis lahan diperkirakan berasal dari sampah yang tidak terkumpul (Ocean Conservancy, 2017). Dibutuhkan solusi yang dapat mengurangi dampak kolektif yang disebabkan limbah plastik yang dihasilkan masyarakat, yang dapat menjadi ancaman global bagi bumi. 

Sebagai alternatif dari ekonomi linier tradisional, ekonomi sirkular mengutamakan penggunaan sumber daya, sampah, emisi, dan energi terbuang secara minimal. Hal ini dicapai melalui penutupan siklus produksi-konsumsi dengan memperpanjang umur produk, inovasi desain,

pemeliharaan, penggunaan kembali, remanufaktur, daur ulang ke produk semula (recycling), dan daur ulang menjadi produk lain (upcycling).

Sekolah Tinggi Manajemen PPM bersama dengan Yayasan WWF Indonesia berkomitmen untuk membangun dan memperkuat landasan kerjasama untuk kegiatan yang akan diselenggarakan ke depannya.

***

Untuk informasi lebih lanjut, silahkan hubungi:

● Rahmaisyah Dwi Riztina, Corporate Communication PPM Manajemen | 0812-5296-6656

● Karina Lestiarsi, Communication, Campaign & PR Team Yayasan WWF Indonesia

email: [email protected] | 0852-1816-1683


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